Artificial Intelligence (AI) is rapidly transforming our daily lives — and nowhere is this more evident than in the world of online shopping. From product recommendations to customer service, AI is streamlining the way we browse, buy, and interact with digital marketplaces. According to a recent TechCrunch report published on Tuesday, February 4, both large and small businesses are adopting AI to simplify product discovery, order processing, and customer support.
🛒 AI Assistants Are the New Shopping Companions
Thanks to AI-powered smart assistants and chatbots, customers can now:
Receive personalized product suggestions
Ask questions about pricing
Negotiate offers
Get real-time customer service
This new era of AI-driven shopping has made e-commerce faster, easier, and more intuitive — benefitting consumers and businesses alike.
But what's even more exciting is what lies ahead.
🚀 The Future: Completing Purchases Through AI Chat Only
According to TechCrunch, the future of e-commerce may be fully powered by AI assistants. Imagine shopping online simply by chatting with a virtual agent — no scrolling, no filtering, no manual checkout. These AI agents would manage everything: product selection, order placement, payment, shipping updates, and post-sale support.
This is the vision of emerging e-commerce startups like Keen.AI (stylized as Keen dot AI), a Dubai-based AI company making headlines for its ambitious plans.
💼 Keen.AI: The Startup That’s Leading the Way
Keen.AI is working to deploy this technology across the Middle East and other regions. The startup has already secured $10 million in funding to develop and scale its automated AI agent services for e-commerce.
The initial funding round was led by Prosus Ventures, one of the leading venture capital firms specializing in e-commerce investment. This investment is considered one of the most significant AI-focused investments in the Middle East and MENA (Middle East and North Africa) region.
🌍 The Founders: From Google to Groundbreaking AI
Keen.AI was founded by Morteza Ebrahimi, Ahmad Kholi, and Dina Alsamhan, all of whom previously worked at Google and DeepMind. Their deep knowledge of AI systems and digital platforms laid the groundwork for their new venture.
In an interview with TechCrunch, CEO Morteza Ebrahimi explained that their journey into e-commerce began after noticing key trends while working on Google Ads. They observed how countless businesses successfully scaled online stores through strategic advertising, automation, and smart analytics.
Their combined expertise in AI, online advertising, and SEO gave them the edge needed to launch a truly disruptive e-commerce startup.
📊 Why It Matters
The rise of AI in e-commerce is not just a tech trend — it's a business transformation. Automated AI agents have the potential to:
Lower operational costs for online stores
Improve customer experience
Streamline inventory and logistics
Empower small businesses with enterprise-level tools
As investors pour capital into AI-driven commerce, and as consumers demand smarter shopping experiences, companies like Keen.AI are poised to lead the next big wave of innovation.
📌 Final Thoughts
AI is no longer a futuristic concept — it’s already reshaping the way we shop, sell, and scale online. With smart assistants, automated support, and personalized user journeys, the digital marketplace of tomorrow is being built today.
Whether you're a consumer enjoying faster service or a business owner leveraging new tech, the AI-powered shopping revolution is here to stay.